From Laborer to Advisor: How Michael McGovern Transformed His Practice in 4 Years
Michael McGovern was stuck. His clients saw him as a laborer, judging him solely on price and tax return turnaround time. They were completely missing the value he could provide and so was he.
Then he attended a SmartPath webinar that changed everything.
In this compelling case study, Michael shares his complete transformation:
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- How he realized clients viewed him as “just doing labor” instead of providing real value
- The mindset shift from delivering finite products to becoming a trusted advisor
- Why his very first SmartPath client (going through bankruptcy) is still with him four years later
- How advisory services grew from 0% to 70% of gross revenue in just four years
- Why he’d “offload the other 30% tomorrow” if he could — it just gets in the way now
- The “secret sauce” that makes clients so loyal that nobody ever cancels
Michael’s bottom line: “You can feel their love. It’s an amazing bond.”
Ready to stop being viewed as a laborer and become the trusted advisor your clients need?
Schedule a conversation with our team and discover how SmartPath can help you transform your practice like Michael did.