How to Get Better Leads for Your Firm in 30 Minutes

How to Get Better Leads for Your Firm in 30 Minutes

Most firm owners who want better clients think the answer is more marketing. More social media, more ads, a better website, a stronger referral push. Some of that matters. But none of it works if the underlying accounting firm messaging is vague. For most tax and...
Why Your Scope Matters More Than Your Fee

Why Your Scope Matters More Than Your Fee

Most firm owners trying to grow revenue start with the same instinct. Raise the fees. It makes sense on the surface. If the work is worth more, charge more. But in practice, raising a number without changing what sits underneath it rarely solves the actual problem....
Behind the Scenes with Michael McGovern

Behind the Scenes with Michael McGovern

From Laborer to Advisor: How Michael McGovern Transformed His Practice in 4 Years Michael McGovern was stuck. His clients saw him as a laborer, judging him solely on price and tax return turnaround time. They were completely missing the value he could provide and so...