When you need to convert more visitors to ideal paid clients.
The Ultimate Website Guide©, which we’ve developed for 14+ years working with thousands of small firms, comprises five specific elements that are crucial for your website to attract your ideal clients.
- The Website Platform
- The Copy & Messaging
- The Information Layout
- Mobile Responsiveness
- Imagery & Design
1. The Website Platform:
This is the technical framework that your web pages live on. Your platform controls how you add & edit your content, how your design is displayed to visitors on different browsers and devices, and how your site is secured.
The purpose of a modern website is to provide easily accessible data to your ideal clients at two distinct stages:
- Before they become a client and after they become a client
When selecting a website platform, you should consider several important factors, some of them are:
- Purpose and Goals
- Ease of Use
2. The Copy & Messaging:
The copy on your website (the use of written words) directly impacts whether the site is “useful” or not. Your messaging (the tone and chosen words) will either make the value you offer clear and motivate the visitor to take the appropriate action, or it will confuse the visitor and cause them to leave the site without their needs being addressed.
By understanding the power of words and tone, you can optimize your messaging to create a positive user experience and achieve your website’s objectives.
- Define Your Audience
- Impact of Website Content
- Messaging Matters
- Section Focus
3. The Information Layout:
How your information is displayed visually on your site helps a visitor to understand what information is most important, what information to look at in what order, and how to navigate the site. Your information layout either makes your copy and messaging easy to digest or causes confusion.
- Prioritizing Vital Information
- Sequencing Information
- Calls to Action
4. Mobile Responsiveness:
In today’s digital landscape, people access websites from a wide array of devices, each with varying screen sizes. These devices include cell phones, tablets, laptops, desktop monitors, and even TV screens. As a tax and accounting firm, it is paramount that your website is accessible across all of these devices to cater to the diverse needs and preferences of your audience
5. Imagery & Design:
In the realm of tax and accounting firms, the use of images and graphics on your website can significantly impact the perception of your services and the ease with which potential clients engage with your content.
Connecting with Visitors: Authentic visuals can establish a stronger connection between your website visitors and the content you’re conveying through words. This connection enhances the trustworthiness of your tax and accounting firm.
- Analyze your current website and determine if now is the time to invest in improvements.
- Access your Lesson Resources and customize your website tools. Visit us online at www.smartpath.co if you would like help building your perfect site.
Free Download >> The Ultimate Tax Firm Website Blueprint©